Mazda Built a Family SUV for People Who Hate Family SUVs

|
August 29, 2026
|
0 comments
Mazda CX-90
Mazda CX-90 (Photo courtesy of Mazda)

There was a time when you had dreams involving alpine roads, attractive strangers, and suspiciously fast machinery. Then suddenly, life happened, and you have a family, patio furniture and have strong opinions about mulch. The vehicle of choice is a midsize crossover SUV, which is marketing language for minivans wearing tactical gear. Into this bloated battlefield of suburban aspiration rolls the 2026 Mazda CX-90, a gloriously ambitious family hauler from an automaker who knows that some drivers enjoy tackling an on-ramp. Ever eager to prove itself, Mazda remains among the last interesting mainstream automakers.

The Mazda CX-90: What It Isn’t

Mazda CX-90

The CX-90 doesn’t resemble other SUVs currently clogging orthodontists parking lots. Mazda designers resisted the industry trend of making the CX-90 resemble a gaming laptop. There are no absurd fake vents, no illuminated hieroglyphics, no daytime running lights shaped like emotional trauma. Instead, the CX-90 is quietly, confidently beautiful in the same way as expensive Italian loafers. It’s understated enough that only adults notice. Park a CX-90 next to a Kia Telluride or a Toyota Grand Highlander and the Mazda looks like the one child in public school whose parents own hardback books.

But wait. It gets better. 

The Mazda CX-90’s Motivation

Mazda CX-90
Mazda CX-90 looks good coming and going. (Photo courtesy of Mazda)

Under the hood, you’ll find that Mazda uses a proper inline-six. The turbocharged 3.3-liter engine is properly expensive-feeling, being magnificently smooth, muscular, and strangely aristocratic for a company once famous for selling cheerful little hatchbacks to college students with bad haircuts. Producing 280 or 340 horsepower, you can also opt for a 2.5-liter four-cylinder plug-in hybrid, which splits the different at 323 horsepower, along with 26 miles of pure electric driving range. Best of all, the Plug-In Hybrid feels every bit as lively as the inline six. Regardless of the powertrain, press the throttle and the CX-90 surges forward with the composed authority of someone who owns cufflinks. 

On The Road

Mazda CX-90
Mazda CX-90’s elegant center console. (Photo courtesy of Mazda)

Despite weighing about the same as a weekend cottage, the CX-90 handles with surprising composure. No, it doesn’t shrink around you like a sports sedan. But the steering is communicative, which in modern SUVs is about as rare as a handwritten thank-you note. Being a Mazda, it corners with confidence, instead of the usual SUV wallow that feels like steering a sofa down a staircase. It changes direction with surprising eagerness. The nose tucks in. The rear follows obediently. You find yourself carrying inappropriate speed through freeway ramps while your children continue arguing. It is perhaps the only vehicle in its class that occasionally encourages irresponsible optimism. 

What’s remarkable is that the CX-90 doesn’t try to impress by becoming increasingly aggressive, increasingly macho or increasingly absurd. It simply arrives looking elegant, drives far better than expected, and quietly suggests that perhaps you needn’t spend German luxury-car money after all. Of course, human beings like engines that feel alive. We enjoy the illusion that our car participates willingly in our decisions rather than merely complying with transportation law. Mazda understands this. It’s why they engineer character into their cars. 

Mazda CX-90: The Inside Story

Mazda CX-90
Mazda CX-90’s visually eloquent instrument panel. (Photo courtesy of Mazda)

Inside, the CX-90 continues Mazda’s campaign to embarrass manufacturers charging twenty thousand dollars more. The cabin is restrained, elegant, and refreshingly free from the Las Vegas casino aesthetic currently infecting the industry. Materials are excellent, and includes Nappa leather and real wood trim. Switchgear feels expensive. The dashboard design avoids the common modern temptation to look like a nightclub restroom. And Mazda still believes humans possess fingers. Climate functions use actual buttons instead of requiring drivers to navigate six layers of touchscreen menus while traveling at interstate speed beside cement trucks. 

Mazda CX-90
Mazda CX-90 (Photo courtesy of Mazda)

The seats are supportive, handsome, and available in tasteful colors that suggest wealth accumulated slowly rather than won during a lawsuit. But as you might expect, the third row is best reserved for international fugitives being discreetly relocated across state lines. Adults can survive, though they may emerge with opinions about legroom usually associated with hostage situations. Cargo capacity is adequate at 15 cubic feet, expanding to 74 cubic feet with second and third rows folded. The CX-90 sacrifices some maximum utility in pursuit of style and driving dynamics, which is a tradeoff accountants hate and enthusiasts admire.

There are screens, a 10.25-inch instrument cluster and a 12.3-inch center display, because federal law now apparently requires every vehicle to resemble a failed startup incubator. But Mazda at least hides the technology beneath dignity. Wireless Apple Auto and Android come standard. 

The Upshot

Mazda CX-90
Zoom zoom. (Photo courtesy of Mazda)

That said, the CX-90 is not for everyone. It is not for buyers seeking maximum interior volume at minimum emotional involvement. It is not for people who regard driving as a regrettable interruption between podcasts. It is not for anyone who says thinks a car is just an appliance. The CX-90 is for someone who still enjoys machinery, but also has obligations. And yes, you once owned something fun. Maybe you still do, hidden in the garage beneath bicycles and tax documents. That’s why the 2026 Mazda CX-90 is your vehicle.

Leave the first comment

Signup for our weekly newsletter

Sign Up for Our Weekly Newsletter

Subscribe to our newsletters to get the latest in car news and have editor curated stories sent directly to your inbox.